Industry
Real Estate/ Property Management
Client
Strata Property Solutions Inc.
Service
Web Design
Date
July 2024 - Present
Lead Web Redesign
Rebrand Website
Copywriting
SEO Improvement
A/B Testing
Style Guide
Site Map
Competitive Research
User Flows
Wirframe
HiFi Designs
Wix Integration
Strata Property Solutions, Inc. combines industry expertise with innovative practices to help property owners and community associations navigate the complexities of modern property management. The firm’s commitment to transparency, sustainability, and proactive service has made it a trusted partner in maximizing property performance and ensuring a high quality of living for its clients.
The website ran into the following issues:
Poor Usability
Outdated Design
Lack of Clarity
Confusion When Navigating
Lack of a Style Guide
The goal of this project was to:
Improve brand styling
Design consistency
Apply UX guidelines within the page
Bring meaning for users coming to the page
Competitors should a good amount of similarities to their page structure. These competitors aligned to similar target demographics for customers we were also trying to target.
There were several key elements that we can leverage and make better.
AllView
Appfolio
Conrad Realty
Anchor West
Sea Breeze
Powerstone property management
Management One
Majority of competitors had poor usability or lack of having an updated webpage design. There were only a couple of competitors with a modern design like Seabreeze and appfolio.
I wanted to dive deeper understanding the type of user that uses our service. After analyzing business data from new and existing customers I created a user personas to narrow down our market.
There was preexisting data regarding the type of user that visit their website and use their service. Knowing this information helped me create a user persona to show a potential user for this service
We need to understand where users were trying to go. Learning about this requires me to do some learning about the user.
Do they want to learn more information about the service?
Do they want to go directly into contacting the business?
Are they a qualified customer to be using the service?
We are now in a position to delve further into crafting content for each page, derived from user research and competitive research. My aim was to concentrate on the lead page, which is the homepage, to gauge the reusable content for the remaining pages.
It was important to have a UI that represented profession and also trust. Having an ocean them design also helped fortify the design thinking of this project.
